SEO fundamentals & Definitions &basic of search engine

What is SEO ?

1-what is SEO ?

• Is a marketing discipline focused on growing visibility in organic (Non-paid) search engine results SEO encompasses both the technical and creative elements required to improve rankings , drive traffic , and increase awareness in search engine .

2-importance of SEO 

• SEOis the process of making a web easy to find , easy to crawl , and easy to categorize .
• it is about helping your customers find out your business from among thousand other companies .
• SEO is an integral part of any digital marketing strategy . 

3-Why does my website need SEO ?

• the majority of web traffic is driven by the major commercial search 
• engines , Google , yahoo , Bing . although social media and other types of traffic can generate visits to your website , search engines are the primary method of navigation for most internet users . this is true weather your site provides content , services , product , information , or just about anything else .
• search engines are unique in that they provide targeted traffic - people looking for  what you offer . search engines are the roadways that make this happen . if search engine cannot find your site , or add your content to their databases , your miss out on incredible opportunities  to  drive traffic to your site .

4-How search engine operate  

• search engines have two major function : crawling and building an index and providing search users with a ranked list of web sites they've determined are the most relevant .  

5-How user's interact with search engine  

• one of the most important elements to building an online marketing strategy around SEO   is to understand your audience . once you grasp what your target market is looking for , you can more effectively reach and keep those users . 

6-user interact in three way in search engine 

• "DO" transnational queries : i want to do something such as buy a plane ticket or listen to a song 
• "Know" informational  queries : i need information , such as the name of a band or the best restaurant in new York city .
• "GO" navigation queries i want to go to a particular place on the inter net , such as Facebook or the homepage of any website . 

7- the basic of search engine friendly design and development 

• In this section, we'll focus on specific technical aspects of building (or modifying) web pages so they are structure for both search engines and human visitors a like 

8- content indexing 

       -To perform better in search engine listings

- content have to be in HTML

-Provide alt text for images.

-Flash files, Java applets, and other non-text content are often ignored

     9- Craw label link structure

10- Let’s look at some common reasons why pages are not reachable.

• Submission-required forms
• Links in unassailable JavaScript 
• Links pointing to pages blocked by the Meta Robots tag or robots. text 

11- Are no follow links bad ?

• A website with lots of inbound links will accumulate many no followed links, and this isn't a bad thing. In fact, Moz's Ranking factors showed that high ranking sites tended to have a higher percentage of inbound no follow links than lower - ranking sites .